{"product_id":"integrated-marketing-communication-taylor-francis-ltd-9780367443368-advertising-and-promotion-in-a-digital-world-jerome-m-juska","title":"Integrated Marketing Communication","description":"\u003cp\u003eThis textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.\u003c\/p\u003e","brand":"Jerome M. Juska","offers":[{"title":"Default Title","offer_id":52271275344214,"sku":"9780367443368","price":297.06,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367443368.jpg?v=1767807113","url":"https:\/\/www.englishbook.fi\/products\/integrated-marketing-communication-taylor-francis-ltd-9780367443368-advertising-and-promotion-in-a-digital-world-jerome-m-juska","provider":"Bookshop","version":"1.0","type":"link"}