{"product_id":"integrated-marketing-communication-bloomsbury-publishing-plc-9781498540049-creating-spaces-for-engagement-nicolette-amstutz","title":"Integrated Marketing Communication","description":"\u003cp\u003eDiscover the power of cohesive marketing strategies with \u003cstrong\u003eIntegrated Marketing Communication\u003c\/strong\u003e by \u003cstrong\u003eNicolette Amstutz\u003c\/strong\u003e. Published by \u003cstrong\u003eBloomsbury Publishing Plc\u003c\/strong\u003e in 2018, this insightful paperback spans 286 pages, diving deep into the essentials of IMC. This book presents a holistic approach to advertising, public relations, branding, promotions, and experiential marketing, emphasizing the importance of strategic communication in today’s interconnected world.\u003c\/p\u003e \n\n\u003cp\u003eExplore how Integrated Marketing Communication fosters community engagement and collaboration, making it an essential read for marketing professionals and students alike. Whether you're looking to enhance your marketing skills or gain a deeper understanding of effective communication strategies, Nicolette Amstutz's work is a valuable resource that bridges theory and practice.\u003c\/p\u003e","brand":"Nicolette Amstutz","offers":[{"title":"Default Title","offer_id":52238636024150,"sku":"9781498540049","price":52.13,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781498540049.jpg?v=1767760561","url":"https:\/\/www.englishbook.fi\/products\/integrated-marketing-communication-bloomsbury-publishing-plc-9781498540049-creating-spaces-for-engagement-nicolette-amstutz","provider":"Bookshop","version":"1.0","type":"link"}