{"product_id":"innovation-odyssey-taylor-francis-ltd-9781032454306-lessons-from-an-impossible-project-christophe-midler","title":"Innovation Odyssey","description":"\u003cp\u003eThis book tells the story of a project to develop a low-cost electric car, a goal previously considered impossible. An adventure in management and technical innovation, the project was a breakthrough in cultural innovation as it brought together French, Japanese, Indian, and Chinese organizations to deliver a car for the European market.\u003c\/p\u003e","brand":"Christophe Midler","offers":[{"title":"Default Title","offer_id":52271390458198,"sku":"9781032454306","price":163.69,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032454306.jpg?v=1767807290","url":"https:\/\/www.englishbook.fi\/products\/innovation-odyssey-taylor-francis-ltd-9781032454306-lessons-from-an-impossible-project-christophe-midler","provider":"Bookshop","version":"1.0","type":"link"}