{"product_id":"innovation-management-bloomsbury-publishing-plc-9781350337961-keith-goffin","title":"Innovation Management","description":"\u003cp\u003eDiscover the essential guide to navigating the intricate world of innovation management with \u003cstrong\u003eInnovation Management\u003c\/strong\u003e by \u003cstrong\u003eKeith Goffin\u003c\/strong\u003e. Published by \u003cstrong\u003eBloomsbury Publishing PLC\u003c\/strong\u003e in 2025, this comprehensive textbook spans \u003cstrong\u003e496 pages\u003c\/strong\u003e and is now in its fourth edition. Goffin's unique Innovation Pentathlon framework provides a structured approach that equips students with the tools necessary to excel in this dynamic field. Whether you're studying economics or seeking to enhance your understanding of innovation, this book serves as an invaluable resource for grasping the complexities of innovation management in today's rapidly evolving landscape. Perfect for students and professionals alike, \u003cstrong\u003eInnovation Management\u003c\/strong\u003e is a must-have for anyone looking to thrive in the world of innovation.\u003c\/p\u003e","brand":"Keith Goffin","offers":[{"title":"Default Title","offer_id":52263073579350,"sku":"9781350337961","price":66.68,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781350337961.jpg?v=1767794735","url":"https:\/\/www.englishbook.fi\/products\/innovation-management-bloomsbury-publishing-plc-9781350337961-keith-goffin","provider":"Bookshop","version":"1.0","type":"link"}