{"product_id":"innovation-in-marketing-taylor-francis-ltd-9780750641210","title":"Innovation in Marketing","description":"\u003cp\u003eDiscover the transformative insights of \u003cstrong\u003eInnovation in Marketing\u003c\/strong\u003e, a compelling collection that explores the intricate relationship between marketing and innovation. Authored by industry experts and published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 1998, this paperback edition spans \u003cstrong\u003e240 pages\u003c\/strong\u003e and delves into essential themes such as systems innovation and effective product launches.\u003c\/p\u003e \u003cp\u003eThis book offers a comprehensive model of marketing and innovation, highlighting strategies that enhance shareholder value and best practices in innovation management. It serves as a vital resource for marketers and business leaders seeking to understand the dynamics of innovation within their strategies. Elevate your marketing approach and stay ahead in the competitive landscape with this insightful guide.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52239400075606,"sku":"9780750641210","price":72.74,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780750641210.jpg?v=1767761649","url":"https:\/\/www.englishbook.fi\/products\/innovation-in-marketing-taylor-francis-ltd-9780750641210","provider":"Bookshop","version":"1.0","type":"link"}