{"product_id":"innovation-in-advertising-and-branding-communication-taylor-francis-ltd-9780367443641-llu-s-mas-manch-n","title":"Innovation in Advertising and Branding Communication","description":"\u003cp\u003eDiscover the transformative insights in \u003cstrong\u003eInnovation in Advertising and Branding Communication\u003c\/strong\u003e by \u003cstrong\u003eLluís Mas Manchón\u003c\/strong\u003e, published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e. This engaging hardback edition, released in 2020, spans 176 pages and delves into the cutting-edge aspects of branding and advertising communication. \u003c\/p\u003e \u003cp\u003eMas Manchón draws from a diverse array of interdisciplinary theories, methods, and techniques, exploring crucial topics such as body image, identity, mental imagery, and self-exposure. The book skillfully intersects these concepts with contemporary branding and advertising practices, making it an essential read for marketers, advertisers, and anyone interested in the evolving landscape of communication. \u003c\/p\u003e \u003cp\u003eEnhance your understanding of innovative strategies in the advertising world with this insightful guide that bridges theory and practical application.\u003c\/p\u003e","brand":"Lluís Mas Manchón","offers":[{"title":"Default Title","offer_id":52271393571158,"sku":"9780367443641","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367443641.jpg?v=1767807297","url":"https:\/\/www.englishbook.fi\/products\/innovation-in-advertising-and-branding-communication-taylor-francis-ltd-9780367443641-llu-s-mas-manch-n","provider":"Bookshop","version":"1.0","type":"link"}