{"product_id":"innovation-and-marketing-in-the-video-game-industry-taylor-francis-ltd-9780566091674-avoiding-the-performance-trap-david-t-a-wesley","title":"Innovation and Marketing in the Video Game Industry","description":"\u003cp\u003eExplore the dynamic intersection of innovation and marketing in the video game industry with \u003cstrong\u003eInnovation and Marketing in the Video Game Industry\u003c\/strong\u003e by \u003cstrong\u003eDavid T. A. Wesley\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2010, this insightful hardback edition spans \u003cstrong\u003e280 pages\u003c\/strong\u003e and delves into how video game companies are reshaping the landscape of leisure activities through groundbreaking strategies. Discover how these companies challenge traditional industry norms by implementing radical innovations to captivate new audiences and expand their market reach. This book is a must-read for anyone interested in the evolving world of video games and their marketing strategies, providing valuable insights into the industry's future. Perfect for professionals, students, and enthusiasts alike, Wesley's work is an essential addition to your collection.\u003c\/p\u003e","brand":"David T. A. Wesley","offers":[{"title":"Default Title","offer_id":52239404826966,"sku":"9780566091674","price":181.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780566091674.jpg?v=1767761660","url":"https:\/\/www.englishbook.fi\/products\/innovation-and-marketing-in-the-video-game-industry-taylor-francis-ltd-9780566091674-avoiding-the-performance-trap-david-t-a-wesley","provider":"Bookshop","version":"1.0","type":"link"}