{"product_id":"information-campaigns-sage-publications-inc-9780803932197-balancing-social-values-and-social-change-charles-t-salmon","title":"Information Campaigns","description":"\u003cp\u003eDiscover the transformative insights of \u003cstrong\u003eInformation Campaigns\u003c\/strong\u003e by \u003cstrong\u003eCharles T. Salmon\u003c\/strong\u003e, published by \u003cstrong\u003eSAGE Publications Inc\u003c\/strong\u003e in 1989. This compelling volume spans \u003cstrong\u003e312 pages\u003c\/strong\u003e and delves into the intricate relationship between information campaigns and social marketing efforts aimed at fostering planned social change. The contributors to this book argue that understanding these inherently social phenomena requires a comprehensive exploration of their social contexts. By examining the dynamics of communication and its impact on society, \u003cstrong\u003eInformation Campaigns\u003c\/strong\u003e offers valuable perspectives for professionals in advertising, marketing, and communication studies. This essential read is perfect for anyone looking to deepen their understanding of how information campaigns can drive social change and influence public perception in the United States and beyond.\u003c\/p\u003e","brand":"Charles T. Salmon","offers":[{"title":"Default Title","offer_id":52239447097686,"sku":"9780803932197","price":151.56,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780803932197.jpg?v=1767761726","url":"https:\/\/www.englishbook.fi\/products\/information-campaigns-sage-publications-inc-9780803932197-balancing-social-values-and-social-change-charles-t-salmon","provider":"Bookshop","version":"1.0","type":"link"}