{"product_id":"influencer-marketing-taylor-francis-ltd-9781032907185-interdisciplinary-and-socio-cultural-perspectives-lauren-gurrieri","title":"Influencer Marketing","description":"\u003cp\u003eDiscover the intricate world of influencer marketing in \u003cstrong\u003eInfluencer Marketing\u003c\/strong\u003e by \u003cstrong\u003eLauren Gurrieri\u003c\/strong\u003e, published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2024. This insightful hardback edition spans 256 pages and offers a critical and interdisciplinary examination of influencer marketing practices. Dive into the complexities of how influencers shape consumer behavior and the broader societal implications of their reach.\u003c\/p\u003e \u003cp\u003eThe chapters in this book were originally published as a special issue of the \u003cem\u003eJournal of Marketing Management\u003c\/em\u003e, showcasing a rich tapestry of perspectives and research. Whether you're a marketer, academic, or simply curious about the evolving landscape of digital commerce, this book is an essential read for understanding the dynamics of influence in today's market.\u003c\/p\u003e","brand":"Lauren Gurrieri","offers":[{"title":"Default Title","offer_id":52263108641110,"sku":"9781032907185","price":175.81,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032907185.jpg?v=1767794782","url":"https:\/\/www.englishbook.fi\/products\/influencer-marketing-taylor-francis-ltd-9781032907185-interdisciplinary-and-socio-cultural-perspectives-lauren-gurrieri","provider":"Bookshop","version":"1.0","type":"link"}