{"product_id":"how-to-price-cambridge-university-press-9780521715645-a-guide-to-pricing-techniques-and-yield-management-oz-shy","title":"How to Price","description":"\u003cp\u003eDiscover the intricacies of pricing strategies with \u003cstrong\u003eHow to Price\u003c\/strong\u003e by \u003cstrong\u003eOz Shy\u003c\/strong\u003e, published by \u003cstrong\u003eCambridge University Press\u003c\/strong\u003e in 2008. This comprehensive guide spans \u003cstrong\u003e448 pages\u003c\/strong\u003e and delves into the extensive research conducted by economists, operations researchers, and marketing scientists over the past four decades.\u003c\/p\u003e \n\n\u003cp\u003eIn \u003cstrong\u003eHow to Price\u003c\/strong\u003e, Oz Shy presents a systematic exploration of various pricing techniques, catering to diverse levels of expertise. Whether you are a business professional or an academic, this book will enhance your understanding of pricing and revenue management. With its engaging and informative approach, it serves as an essential resource for anyone looking to master the art of pricing in today’s competitive market.\u003c\/p\u003e \n\n\u003cp\u003eElevate your business acumen and refine your pricing strategies with this indispensable addition to your library.\u003c\/p\u003e","brand":"Oz Shy","offers":[{"title":"Default Title","offer_id":52240610820438,"sku":"9780521715645","price":50.92,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780521715645.jpg?v=1767763071","url":"https:\/\/www.englishbook.fi\/products\/how-to-price-cambridge-university-press-9780521715645-a-guide-to-pricing-techniques-and-yield-management-oz-shy","provider":"Bookshop","version":"1.0","type":"link"}