{"product_id":"how-brands-grow-oxford-university-press-australia-9780195573565-what-marketers-don-t-know","title":"How Brands Grow","description":"\u003cp\u003eDiscover the secrets to successful brand growth with \u003cstrong\u003eHow Brands Grow\u003c\/strong\u003e by renowned author, Byron Sharp. Published by \u003cstrong\u003eOxford University Press Australia\u003c\/strong\u003e in 2010, this insightful hardback spans \u003cstrong\u003e246 pages\u003c\/strong\u003e of evidence-based research tailored for marketing professionals. Sharp addresses pressing questions that marketers face daily, including the mechanics of brand growth, the true effectiveness of advertising, the impact of price promotions, and the real influence of loyalty programs on consumer behavior. With a clear and engaging writing style, \u003cstrong\u003eHow Brands Grow\u003c\/strong\u003e equips you with the knowledge to elevate your marketing strategies and enhance brand performance. Perfect for anyone looking to deepen their understanding of brand management and marketing effectiveness, this book is a must-have for professionals aiming to thrive in a competitive landscape.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52240694018390,"sku":"9780195573565","price":30.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780195573565.jpg?v=1767763215","url":"https:\/\/www.englishbook.fi\/products\/how-brands-grow-oxford-university-press-australia-9780195573565-what-marketers-don-t-know","provider":"Bookshop","version":"1.0","type":"link"}