{"product_id":"how-advertising-works-sage-publications-inc-9780761912415-the-role-of-research-john-philip-jones","title":"How Advertising Works","description":"\u003cp\u003eDiscover the essential insights into the world of advertising with \u003cstrong\u003eHow Advertising Works\u003c\/strong\u003e by \u003cstrong\u003eJohn Philip Jones\u003c\/strong\u003e. Published by \u003cstrong\u003eSAGE Publications Inc\u003c\/strong\u003e in 1998, this comprehensive handbook spans 368 pages, offering a deep dive into the research procedures that underpin effective advertising strategies. Jones expertly combines theory and practice, creating a valuable 'knowledge bank' for professionals and students alike. Whether you're involved in the advertising industry or simply interested in the mechanics of promotion, this book serves as an indispensable resource. Enhance your understanding of advertising effectiveness and learn how to apply these principles to achieve remarkable results in your campaigns.\u003c\/p\u003e","brand":"John Philip Jones","offers":[{"title":"Default Title","offer_id":52240698179926,"sku":"9780761912415","price":178.24,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780761912415.jpg?v=1767763223","url":"https:\/\/www.englishbook.fi\/products\/how-advertising-works-sage-publications-inc-9780761912415-the-role-of-research-john-philip-jones","provider":"Bookshop","version":"1.0","type":"link"}