{"product_id":"global-marketing-taylor-francis-ltd-9781138326064-kate-gillespie","title":"Global Marketing","description":"\u003cp\u003eStrategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Global Marketing takes a strategic approach, recognizing the need to address both the forces of globalization and those of localization.\u003c\/p\u003e","brand":"Kate Gillespie","offers":[{"title":"Default Title","offer_id":52273779671382,"sku":"9781138326064","price":472.88,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138326064.jpg?v=1767811148","url":"https:\/\/www.englishbook.fi\/products\/global-marketing-taylor-francis-ltd-9781138326064-kate-gillespie","provider":"Bookshop","version":"1.0","type":"link"}