{"product_id":"global-advertising-attitudes-and-audiences-taylor-francis-ltd-9780415875974-tony-wilson","title":"Global Advertising, Attitudes, and Audiences","description":"\u003cp\u003eDiscover the intricacies of consumer behavior in the advertising realm with \u003cstrong\u003eGlobal Advertising, Attitudes, and Audiences\u003c\/strong\u003e by \u003cstrong\u003eTony Wilson\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2010, this insightful hardback edition spans \u003cstrong\u003e168 pages\u003c\/strong\u003e and delves into the cognitive processes behind consumer responses to global media branding. Wilson emphasizes the necessity of interpreting audience reactions to screen advertising within local cultural contexts, laying a crucial foundation for any quantitative research in the advertising industry. This book is an essential read for professionals and academics alike, offering a comprehensive understanding of how cultural nuances influence advertising effectiveness. Enhance your knowledge and strategies in global advertising by exploring this pivotal work.\u003c\/p\u003e","brand":"Tony Wilson","offers":[{"title":"Default Title","offer_id":52243067830614,"sku":"9780415875974","price":224.31,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415875974.jpg?v=1767765949","url":"https:\/\/www.englishbook.fi\/products\/global-advertising-attitudes-and-audiences-taylor-francis-ltd-9780415875974-tony-wilson","provider":"Bookshop","version":"1.0","type":"link"}