{"product_id":"getting-price-right-9780231190701","title":"Getting Price Right","description":"\u003cp\u003eDiscover the transformative insights of pricing strategies in \u003cstrong\u003eGetting Price Right\u003c\/strong\u003e by Gerald Smith, published in 2021. This comprehensive guide spans 352 pages and merges the principles of behavioral economics with innovative price management techniques. Gerald Smith expertly illustrates how a deep understanding of pricing processes can significantly enhance your pricing orientation, leading to more effective long-term strategies. Whether you're a business owner, marketer, or pricing strategist, this book provides valuable tools to reframe and refine your approach to pricing. Elevate your pricing game and ensure your business thrives in a competitive market with the actionable insights found in \u003cstrong\u003eGetting Price Right\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Gerald Smith","offers":[{"title":"Default Title","offer_id":51334109495638,"sku":"9780231190701","price":42.44,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780231190701.jpg?v=1758051469","url":"https:\/\/www.englishbook.fi\/products\/getting-price-right-9780231190701","provider":"Bookshop","version":"1.0","type":"link"}