{"product_id":"george-gallup-in-hollywood-columbia-university-press-9780231121330-susan-ohmer","title":"George Gallup in Hollywood","description":"\u003cp\u003eGeorge Gallup's polling techniques achieved fame when he predicted that Franklin D Roosevelt would be reelected president in 1936. This work traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research. It takes a look at the film industry's use of opinion polling in the 1930s and '40s.\u003c\/p\u003e","brand":"Susan Ohmer","offers":[{"title":"Default Title","offer_id":52243251560790,"sku":"9780231121330","price":47.29,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780231121330.jpg?v=1767766256","url":"https:\/\/www.englishbook.fi\/products\/george-gallup-in-hollywood-columbia-university-press-9780231121330-susan-ohmer","provider":"Bookshop","version":"1.0","type":"link"}