{"product_id":"fundamentals-of-marketing-research-sage-publications-inc-9780761988526-scott-m-smith","title":"Fundamentals of Marketing Research","description":"\u003cp\u003eExplore the essential principles of market research with \u003cstrong\u003eFundamentals of Marketing Research\u003c\/strong\u003e by \u003cstrong\u003eScott M. Smith\u003c\/strong\u003e. Published by \u003cstrong\u003eSAGE Publications Inc\u003c\/strong\u003e in 2004, this comprehensive hardback spans an impressive \u003cstrong\u003e896 pages\u003c\/strong\u003e, making it an invaluable resource for students and professionals alike. \u003c\/p\u003e \u003cp\u003eThis book delves into the core elements of research methodologies, techniques, and analysis, presenting them from a pragmatic, user-oriented perspective. It equips readers with the necessary tools to critically evaluate research findings, enhancing their understanding of marketing research in today’s dynamic business environment. Whether you're studying business, economics, or finance, this text is designed to support your academic and professional growth in the field of marketing research.\u003c\/p\u003e","brand":"Scott M. Smith","offers":[{"title":"Default Title","offer_id":52243599688022,"sku":"9780761988526","price":257.05,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780761988526.jpg?v=1767766822","url":"https:\/\/www.englishbook.fi\/products\/fundamentals-of-marketing-research-sage-publications-inc-9780761988526-scott-m-smith","provider":"Bookshop","version":"1.0","type":"link"}