{"product_id":"from-brand-vision-to-brand-evaluation-taylor-francis-ltd-9781856177733-l-de-chernatony","title":"From Brand Vision to Brand Evaluation","description":"\u003cp\u003eDiscover the essential guide to branding with \u003cstrong\u003eFrom Brand Vision to Brand Evaluation\u003c\/strong\u003e by L. De Chernatony. Published by Taylor \u0026amp; Francis Ltd in 2010, this comprehensive third edition spans 392 pages and is designed for both students and managers looking to enhance their branding skills.\u003c\/p\u003e \n\n\u003cp\u003eThis engaging textbook builds on the foundational concepts presented in \"Creating Powerful Brands,\" offering real-world examples of successful marketing campaigns. It empowers readers to develop and implement effective branding strategies that resonate in today's competitive market.\u003c\/p\u003e \n\n\u003cp\u003eWhether you are a student eager to learn about brand management or a professional seeking to refine your brand strategy, this book provides invaluable insights and practical tools. Elevate your understanding of brand dynamics and drive your brand's success with this authoritative resource.\u003c\/p\u003e","brand":"L. De Chernatony","offers":[{"title":"Default Title","offer_id":52243029066070,"sku":"9781856177733","price":71.53,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781856177733.jpg?v=1767765876","url":"https:\/\/www.englishbook.fi\/products\/from-brand-vision-to-brand-evaluation-taylor-francis-ltd-9781856177733-l-de-chernatony","provider":"Bookshop","version":"1.0","type":"link"}