{"product_id":"evolution-of-integrated-marketing-communications-taylor-francis-ltd-9780415668927-the-customer-driven-marketplace","title":"Evolution of Integrated Marketing Communications","description":"\u003cp\u003eDiscover the transformative world of integrated marketing communications with the insightful book, \u003cstrong\u003eEvolution of Integrated Marketing Communications\u003c\/strong\u003e by Taylor \u0026amp; Francis Ltd. Published in 2011, this hardback edition spans 142 pages and delves into the significant changes that IMC has brought to the marketplace.\u003c\/p\u003e \n\n\u003cp\u003eThis compelling work explores the evolution of marketing strategies and their implications for marketers across the globe. It not only identifies the shifts in communication practices but also provides a comprehensive analysis of their impact on various marketing sectors. As a special issue of the Journal of Marketing Communications, this book serves as an essential resource for anyone looking to understand the dynamic landscape of integrated marketing.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're a seasoned marketer or a newcomer to the field, \u003cstrong\u003eEvolution of Integrated Marketing Communications\u003c\/strong\u003e offers valuable insights that can enhance your marketing approach and strategies.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52245003174230,"sku":"9780415668927","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415668927.jpg?v=1767768973","url":"https:\/\/www.englishbook.fi\/products\/evolution-of-integrated-marketing-communications-taylor-francis-ltd-9780415668927-the-customer-driven-marketplace","provider":"Bookshop","version":"1.0","type":"link"}