{"product_id":"engaging-customers-using-big-data-palgrave-macmillan-9781137386182-how-marketing-analytics-are-transforming-business-arvind-sathi","title":"Engaging Customers Using Big Data","description":"\u003cp\u003eDiscover the transformative power of data in marketing with \u003cstrong\u003eEngaging Customers Using Big Data\u003c\/strong\u003e by \u003cstrong\u003eArvind Sathi\u003c\/strong\u003e. Published by Palgrave Macmillan in 2014, this insightful hardback spans 215 pages and offers a comprehensive look at how big data is reshaping consumer behavior and marketing strategies.\u003c\/p\u003e \n\n\u003cp\u003eThrough a series of compelling case studies from industry pioneers, Sathi illustrates the fundamental changes occurring across various marketing functions. This book serves as a practical guide, equipping companies with the essential tools and techniques needed to leverage marketing analytics effectively.\u003c\/p\u003e \n\n\u003cp\u003eWhether you are a marketing professional, business leader, or student, \u003cstrong\u003eEngaging Customers Using Big Data\u003c\/strong\u003e will enhance your understanding of data-driven marketing and empower you to engage customers like never before. Don’t miss out on the opportunity to elevate your marketing strategies with this essential read!\u003c\/p\u003e","brand":"Arvind Sathi","offers":[{"title":"Default Title","offer_id":52275312296278,"sku":"9781137386182","price":53.01,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781137386182.jpg?v=1767814905","url":"https:\/\/www.englishbook.fi\/products\/engaging-customers-using-big-data-palgrave-macmillan-9781137386182-how-marketing-analytics-are-transforming-business-arvind-sathi","provider":"Bookshop","version":"1.0","type":"link"}