{"product_id":"demographic-targeting-taylor-francis-ltd-9781138739352-the-essential-role-of-population-groups-in-retail-marketing-james-a-pooler","title":"Demographic Targeting","description":"\u003cp\u003eThis title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Demographic targeting is the key to success when it comes to modern retailing; this book takes a look at shopping from the perspective of demography as a crucial concept for understanding the modern shopper.\u003c\/p\u003e","brand":"James A. Pooler","offers":[{"title":"Default Title","offer_id":52246634103126,"sku":"9781138739352","price":151.56,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138739352.jpg?v=1767771581","url":"https:\/\/www.englishbook.fi\/products\/demographic-targeting-taylor-francis-ltd-9781138739352-the-essential-role-of-population-groups-in-retail-marketing-james-a-pooler","provider":"Bookshop","version":"1.0","type":"link"}