{"product_id":"defending-your-brand-palgrave-macmillan-9781137278753-how-smart-companies-use-defensive-strategy-to-deal-with-competitive-attacks-tim-calkins","title":"Defending Your Brand","description":"\u003cp\u003eHere Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.\u003c\/p\u003e","brand":"Tim Calkins","offers":[{"title":"Default Title","offer_id":52247509139798,"sku":"9781137278753","price":69.1,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781137278753.jpg?v=1767772939","url":"https:\/\/www.englishbook.fi\/products\/defending-your-brand-palgrave-macmillan-9781137278753-how-smart-companies-use-defensive-strategy-to-deal-with-competitive-attacks-tim-calkins","provider":"Bookshop","version":"1.0","type":"link"}