{"product_id":"data-driven-personas-springer-international-publishing-ag-9783031011030-bernard-j-jansen","title":"Data-Driven Personas","description":"\u003cp\u003eDiscover the power of data-driven personas in Bernard J. Jansen's insightful book, \u003cstrong\u003eData-Driven Personas\u003c\/strong\u003e. Published by Springer International Publishing AG in 2021, this informative paperback spans 317 pages and offers a comprehensive conceptual framework that integrates persona benefits, analytics advantages, and decision-making outcomes.\u003c\/p\u003e \n\n\u003cp\u003eJansen illustrates the practical application of this framework through real-world use cases across various fields, including system design, digital marketing, and content creation. By exploring these applications, readers will gain a deeper understanding of how to effectively leverage data-driven personas to enhance user engagement and optimize strategies.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're a marketer, designer, or content creator, \u003cstrong\u003eData-Driven Personas\u003c\/strong\u003e is an essential resource for anyone looking to harness data to inform their decision-making processes and improve overall outcomes.\u003c\/p\u003e","brand":"Bernard J. Jansen","offers":[{"title":"Default Title","offer_id":52276565639510,"sku":"9783031011030","price":72.74,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783031011030.jpg?v=1767817705","url":"https:\/\/www.englishbook.fi\/products\/data-driven-personas-springer-international-publishing-ag-9783031011030-bernard-j-jansen","provider":"Bookshop","version":"1.0","type":"link"}