{"product_id":"crossing-the-chasm-john-wiley-and-sons-ltd-9781841120638-marketing-and-selling-technology-products-to-mainstream-customers-geoffrey-a-moore","title":"Crossing the Chasm","description":"\u003cp\u003eDiscover the groundbreaking insights of \u003cstrong\u003eCrossing the Chasm\u003c\/strong\u003e by \u003cstrong\u003eGeoffrey A. Moore\u003c\/strong\u003e, a must-read for anyone navigating the high-tech landscape. Published by \u003cstrong\u003eJohn Wiley and Sons Ltd\u003c\/strong\u003e in 1998, this influential book spans \u003cstrong\u003e240 pages\u003c\/strong\u003e and challenges conventional marketing strategies, offering a fresh perspective tailored to the unique dynamics of the technology market. Moore, renowned as a leading expert in high-tech and communications, presents a revolutionary model that equips readers with practical tools to bridge the gap between early adopters and the mainstream market. Whether you're a business professional, entrepreneur, or marketer, \u003cem\u003eCrossing the Chasm\u003c\/em\u003e provides invaluable guidance to help you successfully launch and grow your innovative products. Don’t miss the chance to learn from one of the best in the field and elevate your marketing approach!\u003c\/p\u003e","brand":"Geoffrey A. Moore","offers":[{"title":"Default Title","offer_id":52247307944278,"sku":"9781841120638","price":21.21,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781841120638.jpg?v=1767772612","url":"https:\/\/www.englishbook.fi\/products\/crossing-the-chasm-john-wiley-and-sons-ltd-9781841120638-marketing-and-selling-technology-products-to-mainstream-customers-geoffrey-a-moore","provider":"Bookshop","version":"1.0","type":"link"}