{"product_id":"covert-cows-and-chick-fil-a-thomas-nelson-publishers-9781400213221-how-faith-cows-and-chicken-built-an-iconic-brand-steve-robinson","title":"Covert Cows and Chick-fil-A","description":"\u003cp\u003eDiscover the fascinating journey behind one of America's most beloved brands in \u003cstrong\u003eCovert Cows and Chick-fil-A\u003c\/strong\u003e by Steve Robinson. As the longtime chief marketing officer for Chick-fil-A, Robinson shares an insider's perspective on how the company defied conventional fast-food marketing strategies to achieve remarkable success. This engaging narrative reveals the innovative tactics and unique philosophies that shaped Chick-fil-A into a household name. Published by Thomas Nelson Publishers in 2020, this paperback edition spans 224 pages, offering readers a captivating look at branding and marketing in the fast-food industry. Whether you're a marketing professional, a business enthusiast, or simply a fan of Chick-fil-A, this book is a must-read for anyone interested in understanding the art of building a brand that resonates with customers. Dive into the world of Chick-fil-A and uncover the secrets behind its enduring popularity.\u003c\/p\u003e","brand":"Steve Robinson","offers":[{"title":"Default Title","offer_id":52276952269142,"sku":"9781400213221","price":17.66,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781400213221.jpg?v=1767818644","url":"https:\/\/www.englishbook.fi\/products\/covert-cows-and-chick-fil-a-thomas-nelson-publishers-9781400213221-how-faith-cows-and-chicken-built-an-iconic-brand-steve-robinson","provider":"Bookshop","version":"1.0","type":"link"}