{"product_id":"controversy-in-marketing-theory-for-reason-realism-truth-and-objectivity-taylor-francis-ltd-9780765609328-for-reason-realism-truth-and-objectivity-shelby-d-hunt","title":"Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity","description":"\u003cp\u003eExplore the intricate landscape of marketing philosophy with \u003cstrong\u003eControversy in Marketing Theory: For Reason, Realism, Truth and Objectivity\u003c\/strong\u003e by \u003cstrong\u003eShelby D. Hunt\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2003, this compelling paperback spans 360 pages, delving into the significant controversies that shape marketing theory today. \u003c\/p\u003e \u003cp\u003eHunt employs a historical perspective to challenge the prevailing notions of relativism, advocating instead for scientific realism as a guiding philosophy for marketing research and theory. This thought-provoking work is essential for scholars, practitioners, and anyone interested in understanding the foundational debates that influence marketing practices. Join the discourse and enrich your knowledge with this insightful examination of marketing's philosophical underpinnings.\u003c\/p\u003e","brand":"Shelby D. Hunt","offers":[{"title":"Default Title","offer_id":52248457838934,"sku":"9780765609328","price":64.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780765609328.jpg?v=1767774490","url":"https:\/\/www.englishbook.fi\/products\/controversy-in-marketing-theory-for-reason-realism-truth-and-objectivity-taylor-francis-ltd-9780765609328-for-reason-realism-truth-and-objectivity-shelby-d-hunt","provider":"Bookshop","version":"1.0","type":"link"}