{"product_id":"consumer-happiness-multiple-perspectives-springer-verlag-singapore-9789813363731-tanusree-dutta","title":"Consumer Happiness: Multiple Perspectives","description":"\u003cp\u003eDiscover the intriguing insights of \"Consumer Happiness: Multiple Perspectives\" by Tanusree Dutta, published in 2021 by Springer Verlag. This compelling hardback edition spans 285 pages and delves into the scientific foundations of consumer happiness. Dutta presents a theoretical framework that moves beyond traditional trial and error methods, offering readers a more systematic approach to fostering enduring happiness among consumers. The book's second section explores consumer happiness through a neuroscience lens, providing a unique perspective on how our brains influence our purchasing decisions and overall satisfaction. Perfect for marketers, psychologists, and anyone interested in the intersection of consumer behavior and well-being, this book is a must-read for those looking to enhance their understanding of what truly makes consumers happy. Dive into this essential resource and transform your approach to consumer happiness today!\u003c\/p\u003e","brand":"Tanusree Dutta","offers":[{"title":"Default Title","offer_id":52277120500054,"sku":"9789813363731","price":193.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9789813363731.jpg?v=1767819071","url":"https:\/\/www.englishbook.fi\/products\/consumer-happiness-multiple-perspectives-springer-verlag-singapore-9789813363731-tanusree-dutta","provider":"Bookshop","version":"1.0","type":"link"}