{"product_id":"congruency-expectations-and-consumer-behavior-in-digital-environments-springer-verlag-berlin-and-heidelberg-gmbh-co-kg-9783658284206-frederic-nimmermann","title":"Congruency, Expectations and Consumer Behavior in Digital Environments","description":"\u003cp\u003eDiscover the transformative insights of consumer behavior in the digital age with \u003cstrong\u003eCongruency, Expectations and Consumer Behavior in Digital Environments\u003c\/strong\u003e by \u003cstrong\u003eFrederic Nimmermann\u003c\/strong\u003e. Published by \u003cstrong\u003eSpringer-Verlag Berlin and Heidelberg GmbH \u0026amp; Co. KG\u003c\/strong\u003e in 2019, this engaging paperback edition spans \u003cstrong\u003e213 pages\u003c\/strong\u003e and delves into the profound impact of technological advancements on business activities.\u003c\/p\u003e \n\n\u003cp\u003eNimmermann expertly explores key aspects of consumer behavior in digital environments, focusing on critical areas such as advertising. As businesses increasingly navigate the complexities of online interactions, understanding these dynamics becomes essential for success. This book is a must-read for marketers, business professionals, and anyone interested in the evolving landscape of consumer behavior.\u003c\/p\u003e \n\n\u003cp\u003eEnhance your knowledge and adapt to the digital marketplace with this insightful guide that combines theory and practical insights. Order your copy today and stay ahead in the rapidly changing world of digital business!\u003c\/p\u003e","brand":"Frederic Nimmermann","offers":[{"title":"Default Title","offer_id":52247953211734,"sku":"9783658284206","price":54.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783658284206.jpg?v=1767773680","url":"https:\/\/www.englishbook.fi\/products\/congruency-expectations-and-consumer-behavior-in-digital-environments-springer-verlag-berlin-and-heidelberg-gmbh-co-kg-9783658284206-frederic-nimmermann","provider":"Bookshop","version":"1.0","type":"link"}