{"product_id":"concept-research-in-food-product-design-and-development-john-wiley-and-sons-ltd-9780813824246-howard-r-moskowitz","title":"Concept Research in Food Product Design and Development","description":"\u003cp\u003eDiscover the essential guide to product innovation with \u003cstrong\u003eConcept Research in Food Product Design and Development\u003c\/strong\u003e by \u003cstrong\u003eHoward R. Moskowitz\u003c\/strong\u003e. Published by John Wiley and Sons Ltd in 2005, this comprehensive hardback spans 610 pages and delves into the vital role of concepts in the development and marketing of food products. \u003c\/p\u003e \n\n\u003cp\u003eMoskowitz emphasizes that strong product concepts serve as blueprints that resonate with consumers, steering developers and marketers toward success. By understanding consumer needs and preferences, this book equips professionals in the food industry with the tools to create appealing and market-ready products. \u003c\/p\u003e\n\n\u003cp\u003eWhether you are involved in food science, product management, or sensory evaluation, this insightful resource will enhance your knowledge and strategies in the competitive landscape of food and beverage technology. Elevate your product development process with this indispensable guide today!\u003c\/p\u003e","brand":"Howard R. Moskowitz","offers":[{"title":"Default Title","offer_id":52248857968982,"sku":"9780813824246","price":300.64,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780813824246.jpg?v=1767775057","url":"https:\/\/www.englishbook.fi\/products\/concept-research-in-food-product-design-and-development-john-wiley-and-sons-ltd-9780813824246-howard-r-moskowitz","provider":"Bookshop","version":"1.0","type":"link"}