{"product_id":"commodity-branding-springer-international-publishing-ag-9783031299681-a-qualitative-research-approach-to-understanding-modern-energy-brands-fridrik-larsen","title":"Commodity Branding","description":"\u003cp\u003eDiscover the untapped potential of branding in the energy sector with \u003cstrong\u003eCommodity Branding\u003c\/strong\u003e by \u003cstrong\u003eFridrik Larsen\u003c\/strong\u003e. Published by \u003cstrong\u003eSpringer International Publishing AG\u003c\/strong\u003e in 2024, this insightful book spans 150 pages and delves into the fascinating intersection of theory and practice in commodity markets. Larsen addresses a significant gap in existing literature by exploring innovative branding strategies tailored specifically for the energy market. This groundbreaking work not only highlights the importance of effective branding in a highly competitive field but also provides practical methodologies for implementation. Ideal for marketers, business strategists, and researchers alike, \u003cstrong\u003eCommodity Branding\u003c\/strong\u003e is your essential guide to navigating the complexities of branding in an evolving energy landscape. Don't miss the opportunity to enhance your understanding of this critical topic!\u003c\/p\u003e","brand":"Fridrik Larsen","offers":[{"title":"Default Title","offer_id":52267454333270,"sku":"9783031299681","price":54.55,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783031299681.jpg?v=1767800272","url":"https:\/\/www.englishbook.fi\/products\/commodity-branding-springer-international-publishing-ag-9783031299681-a-qualitative-research-approach-to-understanding-modern-energy-brands-fridrik-larsen","provider":"Bookshop","version":"1.0","type":"link"}