{"product_id":"changing-mo-of-the-cmo-taylor-francis-ltd-9781409423157-how-the-convergence-of-brand-and-reputation-is-affecting-marketers-marylee-sachs","title":"Changing MO of the CMO","description":"\u003cp\u003eDiscover the transformative insights in \u003cstrong\u003eChanging MO of the CMO\u003c\/strong\u003e by \u003cstrong\u003eMaryLee Sachs\u003c\/strong\u003e, published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2011. This compelling hardback book spans 120 pages and delves into the evolving role of Chief Marketing Officers (CMOs) in today's dynamic business landscape.\u003c\/p\u003e \n\n\u003cp\u003eThrough the experiences of CMOs from 10 iconic organizations, this book examines how leading brands effectively utilize a blended approach to communications and marketing. \u003cstrong\u003eChanging MO of the CMO\u003c\/strong\u003e equips marketing professionals with the knowledge to adapt to their expanding responsibilities and navigate the complexities of modern branding and public relations.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're a seasoned CMO or an aspiring marketing leader, this insightful read will inspire you to rethink your strategies and drive impactful change within your organization. Don't miss out on the opportunity to elevate your marketing acumen with this essential guide!\u003c\/p\u003e","brand":"MaryLee Sachs","offers":[{"title":"Default Title","offer_id":52249264652630,"sku":"9781409423157","price":43.64,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781409423157.jpg?v=1767775704","url":"https:\/\/www.englishbook.fi\/products\/changing-mo-of-the-cmo-taylor-francis-ltd-9781409423157-how-the-convergence-of-brand-and-reputation-is-affecting-marketers-marylee-sachs","provider":"Bookshop","version":"1.0","type":"link"}