{"product_id":"challenger-sale-penguin-books-ltd-9780670922857-how-to-take-control-of-the-customer-conversation","title":"Challenger Sale","description":"\u003cp\u003e\u003cstrong\u003eChallenger Sale\u003c\/strong\u003e by \u003cstrong\u003ePenguin Books Ltd\u003c\/strong\u003e offers a fresh perspective on achieving sales success. Published in 2013, this insightful paperback challenges the conventional wisdom that merely building relationships with customers is sufficient. Instead, the book posits that traditional relationship-building methods may be inadequate in today's competitive market.\u003c\/p\u003e \n\n\u003cp\u003eIn the \u003cstrong\u003eChallenger Sale\u003c\/strong\u003e, readers will discover a new sales model that emphasizes the importance of teaching, tailoring, and taking control of the sales conversation. This approach empowers sales professionals to engage customers in a more meaningful way, ultimately leading to better results.\u003c\/p\u003e \n\n\u003cp\u003eKey themes include the significance of understanding customer needs, the power of insightful questioning, and the ability to guide customers towards solutions that truly benefit them. This book is essential for sales professionals, managers, and business leaders looking to enhance their sales strategies and improve their effectiveness in the field.\u003c\/p\u003e \n\n\u003cp\u003eThe \u003cstrong\u003eChallenger Sale\u003c\/strong\u003e is perfect for aspiring sales experts or as a thoughtful gift for those in the sales industry.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52250361299286,"sku":"9780670922857","price":20.02,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780670922857.jpg?v=1767777386","url":"https:\/\/www.englishbook.fi\/products\/challenger-sale-penguin-books-ltd-9780670922857-how-to-take-control-of-the-customer-conversation","provider":"Bookshop","version":"1.0","type":"link"}