{"product_id":"brands-geographical-origin-and-the-global-economy-cambridge-university-press-9781107032675-a-history-from-the-nineteenth-century-to-the-present-david-m-higgins","title":"Brands, Geographical Origin, and the Global Economy","description":"\u003cp\u003eDiscover the compelling insights of \u003cstrong\u003eBrands, Geographical Origin, and the Global Economy\u003c\/strong\u003e by \u003cstrong\u003eDavid M. Higgins\u003c\/strong\u003e, published by \u003cstrong\u003eCambridge University Press\u003c\/strong\u003e in 2018. This hardback edition spans \u003cstrong\u003e344 pages\u003c\/strong\u003e and presents an interdisciplinary history of the movement to secure international protection for indications of geographic origin, including the significance of 'Made in …' slogans. \u003c\/p\u003e \u003cp\u003eIdeal for students and professionals alike, this book delves into the intersections of business and economic history, geography, legal history, and marketing. It provides a thorough understanding of how geographic branding influences the global economy and the implications for consumers and businesses. Enhance your knowledge of this critical area of study with Higgins' expert analysis and engaging writing style.\u003c\/p\u003e","brand":"David M. Higgins","offers":[{"title":"Default Title","offer_id":52251342209366,"sku":"9781107032675","price":141.02,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781107032675.jpg?v=1767778833","url":"https:\/\/www.englishbook.fi\/products\/brands-geographical-origin-and-the-global-economy-cambridge-university-press-9781107032675-a-history-from-the-nineteenth-century-to-the-present-david-m-higgins","provider":"Bookshop","version":"1.0","type":"link"}