{"product_id":"branded-content-and-entertainment-in-advertising-taylor-francis-ltd-9781032316420-a-theoretical-and-empirical-study-of-creative-advertising-practices-mar-a-rodr-guez-rabad-n-benito","title":"Branded Content and Entertainment in Advertising","description":"\u003cp\u003eThis volume analyses branded content through a theoretical and empirical study to examine the factors that have led to exponential growth and the adaptation of creative advertising processes in the creation of branded content.\u003c\/p\u003e","brand":"María Rodríguez-Rabadán Benito","offers":[{"title":"Default Title","offer_id":52268351455574,"sku":"9781032316420","price":50.92,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032316420.jpg?v=1767801419","url":"https:\/\/www.englishbook.fi\/products\/branded-content-and-entertainment-in-advertising-taylor-francis-ltd-9781032316420-a-theoretical-and-empirical-study-of-creative-advertising-practices-mar-a-rodr-guez-rabad-n-benito","provider":"Bookshop","version":"1.0","type":"link"}