{"product_id":"brand-metrics-taylor-francis-ltd-9780367765033-measuring-brand-efficacy-along-the-customer-journey-jacek-kall","title":"Brand Metrics","description":"\u003cp\u003eThis book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey. Rather than considering how to build and manage a brand, it shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future.\u003c\/p\u003e","brand":"Jacek Kall","offers":[{"title":"Default Title","offer_id":52278479716694,"sku":"9780367765033","price":206.12,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780367765033.jpg?v=1767822199","url":"https:\/\/www.englishbook.fi\/products\/brand-metrics-taylor-francis-ltd-9780367765033-measuring-brand-efficacy-along-the-customer-journey-jacek-kall","provider":"Bookshop","version":"1.0","type":"link"}