{"product_id":"brand-management-in-a-co-creation-perspective-taylor-francis-ltd-9780367504892-communication-as-constitutive-of-brands-heidi-hansen","title":"Brand Management in a Co-Creation Perspective","description":"\u003cp\u003eThis book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature.\u003c\/p\u003e","brand":"Heidi Hansen","offers":[{"title":"Default Title","offer_id":52278479356246,"sku":"9780367504892","price":187.94,"currency_code":"EUR","in_stock":true}],"url":"https:\/\/www.englishbook.fi\/products\/brand-management-in-a-co-creation-perspective-taylor-francis-ltd-9780367504892-communication-as-constitutive-of-brands-heidi-hansen","provider":"Bookshop","version":"1.0","type":"link"}