{"product_id":"brand-label-and-product-intelligence-springer-nature-switzerland-ag-9783030958084-second-international-conference-cobli-2021-joseph-kaswengi","title":"Brand, Label, and Product Intelligence","description":"\u003cp\u003eDiscover the intricate world of branding with \u003cstrong\u003eBrand, Label, and Product Intelligence\u003c\/strong\u003e by \u003cstrong\u003eJoseph Kaswengi\u003c\/strong\u003e. Published by \u003cstrong\u003eSpringer Nature Switzerland AG\u003c\/strong\u003e in 2022, this insightful hardback edition spans 258 pages and delves into essential themes that shape consumer choices and market dynamics.\u003c\/p\u003e \n\n\u003cp\u003eThis comprehensive work explores key topics such as consumer behavior and decision-making, effective labeling strategies, and current trends in branding. It also examines the branding of local products and the territorial influences on brands and labels. Whether you are a marketing professional, a student, or simply interested in the mechanics of branding, this book offers valuable theoretical and managerial insights that can enhance your understanding of the marketplace.\u003c\/p\u003e \n\n\u003cp\u003eEnhance your branding knowledge with this essential resource that combines rigorous research with practical applications.\u003c\/p\u003e","brand":"Joseph Kaswengi","offers":[{"title":"Default Title","offer_id":52278477848918,"sku":"9783030958084","price":181.87,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783030958084.jpg?v=1767822194","url":"https:\/\/www.englishbook.fi\/products\/brand-label-and-product-intelligence-springer-nature-switzerland-ag-9783030958084-second-international-conference-cobli-2021-joseph-kaswengi","provider":"Bookshop","version":"1.0","type":"link"}