{"product_id":"brand-hollywood-taylor-francis-ltd-9780415354042-selling-entertainment-in-a-global-media-age-paul-grainge","title":"Brand Hollywood","description":"\u003cp\u003eBranding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business.\u003c\/p\u003e","brand":"Paul Grainge","offers":[{"title":"Default Title","offer_id":52251348959574,"sku":"9780415354042","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415354042.jpg?v=1767778841","url":"https:\/\/www.englishbook.fi\/products\/brand-hollywood-taylor-francis-ltd-9780415354042-selling-entertainment-in-a-global-media-age-paul-grainge","provider":"Bookshop","version":"1.0","type":"link"}