{"product_id":"becoming-a-category-of-one-john-wiley-sons-inc-9780470496350-how-extraordinary-companies-transcend-commodity-and-defy-comparison-joe-calloway","title":"Becoming a Category of One","description":"\u003cp\u003eDiscover the secrets to outshining your competition with \u003cstrong\u003eBecoming a Category of One\u003c\/strong\u003e by \u003cstrong\u003eJoe Calloway\u003c\/strong\u003e. This revised and updated edition of the bestselling guide, praised by \u003cem\u003ePublisher's Weekly\u003c\/em\u003e as a \"no-nonsense guide to beating the competition,\" offers invaluable insights into what sets extraordinary companies apart. With 272 pages of actionable strategies and innovative ideas, Calloway equips you with the tools necessary to elevate your business and establish a unique brand identity. Published by \u003cstrong\u003eJohn Wiley \u0026amp; Sons Inc\u003c\/strong\u003e in 2009, this book is essential for anyone looking to enhance their corporate image and achieve remarkable success in today’s competitive landscape. Don't just compete—become a category of one!\u003c\/p\u003e","brand":"Joe Calloway","offers":[{"title":"Default Title","offer_id":52252134048086,"sku":"9780470496350","price":22.38,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780470496350.jpg?v=1767779986","url":"https:\/\/www.englishbook.fi\/products\/becoming-a-category-of-one-john-wiley-sons-inc-9780470496350-how-extraordinary-companies-transcend-commodity-and-defy-comparison-joe-calloway","provider":"Bookshop","version":"1.0","type":"link"}