{"product_id":"b2b-customer-engagement-strategy-springer-international-publishing-ag-9783031234088-an-introduction-to-managing-customer-experience-daniel-d-prior","title":"B2B Customer Engagement Strategy","description":"\u003cp\u003eDiscover the essential guide to B2B customer engagement with \u003cstrong\u003eB2B Customer Engagement Strategy\u003c\/strong\u003e by \u003cstrong\u003eDaniel D. Prior\u003c\/strong\u003e. Published by \u003cstrong\u003eSpringer International Publishing AG\u003c\/strong\u003e in 2023, this comprehensive textbook spans \u003cstrong\u003e226 pages\u003c\/strong\u003e and is designed for students and professionals alike. \u003c\/p\u003e \u003cp\u003eIn this first edition, Prior delves into the critical components of customer engagement strategy within B2B markets. He emphasizes the importance of developing a robust customer engagement capability, which encompasses four key sub-capabilities: customer journey management, customer relationship management, customer communications, and data analytics and insights. \u003c\/p\u003e \u003cp\u003eEquip yourself with the knowledge and strategies needed to thrive in today's competitive landscape. Whether you're a student or a seasoned professional, this book is a must-have resource for mastering customer engagement in B2B settings.\u003c\/p\u003e","brand":"Daniel D. Prior","offers":[{"title":"Default Title","offer_id":52279671685462,"sku":"9783031234088","price":78.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783031234088.jpg?v=1767823992","url":"https:\/\/www.englishbook.fi\/products\/b2b-customer-engagement-strategy-springer-international-publishing-ag-9783031234088-an-introduction-to-managing-customer-experience-daniel-d-prior","provider":"Bookshop","version":"1.0","type":"link"}