{"product_id":"applying-social-cognition-to-consumer-focused-strategy-taylor-francis-ltd-9781138875951-frank-r-kardes","title":"Applying Social Cognition to Consumer-Focused Strategy","description":"\u003cp\u003eDiscover the fascinating intersection of social cognition and consumer behavior in \u003cstrong\u003eApplying Social Cognition to Consumer-Focused Strategy\u003c\/strong\u003e by \u003cstrong\u003eFrank R. Kardes\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 2015, this insightful paperback spans 416 pages and delves into how social cognition influences advertising and consumer psychology.\u003c\/p\u003e \n\n\u003cp\u003eThis edited volume offers a comprehensive exploration of key topics such as models of persuasion, the relationship between attitudes and behaviors, judgment and inference, cognitive representation, and decision-making processes. Perfect for marketers, advertisers, and anyone interested in understanding the psychological underpinnings of consumer behavior, this book serves as an essential resource for developing effective consumer-focused strategies.\u003c\/p\u003e \n\n\u003cp\u003eEnhance your knowledge of how cognitive factors shape consumer choices and improve your marketing strategies with this authoritative guide.\u003c\/p\u003e","brand":"Frank R. Kardes","offers":[{"title":"Default Title","offer_id":52253053124950,"sku":"9781138875951","price":63.04,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138875951.jpg?v=1767781376","url":"https:\/\/www.englishbook.fi\/products\/applying-social-cognition-to-consumer-focused-strategy-taylor-francis-ltd-9781138875951-frank-r-kardes","provider":"Bookshop","version":"1.0","type":"link"}