{"product_id":"advertising-promotion-and-new-media-taylor-francis-ltd-9780765613165-marla-r-stafford","title":"Advertising, Promotion, and New Media","description":"\u003cp\u003eDiscover the cutting-edge world of marketing with \u003cstrong\u003eAdvertising, Promotion, and New Media\u003c\/strong\u003e by \u003cstrong\u003eMarla R. Stafford\u003c\/strong\u003e. Published by Taylor \u0026amp; Francis Ltd in 2004, this insightful paperback spans 392 pages, providing a comprehensive overview of the latest media technologies and their applications in marketing communications.\u003c\/p\u003e \n\n\u003cp\u003eDelve into innovative techniques such as 3-D advertising, mobile advertising, advergames, and interactivity, all designed to enhance your promotional strategies. This book also explores various Internet advertising formats, including banner ads and pop-ups, equipping you with the knowledge to effectively engage your target audience.\u003c\/p\u003e \n\n\u003cp\u003eWhether you're a marketing professional or a student, \u003cstrong\u003eAdvertising, Promotion, and New Media\u003c\/strong\u003e is an essential resource for understanding the evolving landscape of advertising in the digital age. Elevate your marketing skills and stay ahead in the competitive business environment with this invaluable guide.\u003c\/p\u003e","brand":"Marla R. Stafford","offers":[{"title":"Default Title","offer_id":52253980721494,"sku":"9780765613165","price":82.44,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780765613165.jpg?v=1767782700","url":"https:\/\/www.englishbook.fi\/products\/advertising-promotion-and-new-media-taylor-francis-ltd-9780765613165-marla-r-stafford","provider":"Bookshop","version":"1.0","type":"link"}