{"product_id":"advertising-media-planning-seventh-edition-mcgraw-hill-education-europe-9780071703123-jack-zanville-sissors","title":"Advertising Media Planning, Seventh Edition","description":"\u003cp\u003eDiscover the essential guide to crafting effective media plans with \u003cstrong\u003eAdvertising Media Planning, Seventh Edition\u003c\/strong\u003e by \u003cstrong\u003eJack Zanville Sissors\u003c\/strong\u003e. Published by \u003cstrong\u003eMcGraw-Hill Education - Europe\u003c\/strong\u003e in 2010, this comprehensive hardback edition spans 496 pages and offers invaluable insights into achieving your marketing objectives through strategic media selection.\u003c\/p\u003e \n\n\u003cp\u003eThis seventh edition not only covers traditional media channels such as TV, radio, and print but also delves into contemporary media forms. Enhanced with major advertiser case histories, this book equips you with the knowledge and tools necessary to navigate the evolving landscape of advertising. Whether you're a marketing professional or a student, \u003cstrong\u003eAdvertising Media Planning\u003c\/strong\u003e is your go-to resource for understanding the intricacies of media planning and execution.\u003c\/p\u003e","brand":"Jack Zanville Sissors","offers":[{"title":"Default Title","offer_id":52253982097750,"sku":"9780071703123","price":115.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780071703123.jpg?v=1767782705","url":"https:\/\/www.englishbook.fi\/products\/advertising-media-planning-seventh-edition-mcgraw-hill-education-europe-9780071703123-jack-zanville-sissors","provider":"Bookshop","version":"1.0","type":"link"}