{"product_id":"advertising-language-taylor-francis-ltd-9780415198356-a-pragmatic-approach-to-advertisements-in-britain-and-japan-keiko-tanaka","title":"Advertising Language","description":"\u003cp\u003eDiscover the fascinating world of advertising with \u003cstrong\u003eAdvertising Language\u003c\/strong\u003e by \u003cstrong\u003eKeiko Tanaka\u003c\/strong\u003e. Published by \u003cstrong\u003eTaylor \u0026amp; Francis Ltd\u003c\/strong\u003e in 1999, this insightful paperback spans 168 pages and delves deep into the linguistic strategies employed by advertisers to capture and maintain audience attention. \u003c\/p\u003e \u003cp\u003eIn this compelling analysis, Tanaka contrasts the distinct advertising styles of British and Japanese cultures, offering readers a unique perspective on how language shapes consumer perceptions and behaviors. Gain valuable insights into the art of persuasion and the cultural nuances that influence advertising effectiveness. Whether you are a marketing professional, a student of linguistics, or simply curious about the interplay between language and advertising, this book is a must-read. Explore the intricacies of advertising language and enhance your understanding of global marketing strategies today!\u003c\/p\u003e","brand":"Keiko Tanaka","offers":[{"title":"Default Title","offer_id":52253982392662,"sku":"9780415198356","price":64.25,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415198356.jpg?v=1767782705","url":"https:\/\/www.englishbook.fi\/products\/advertising-language-taylor-francis-ltd-9780415198356-a-pragmatic-approach-to-advertisements-in-britain-and-japan-keiko-tanaka","provider":"Bookshop","version":"1.0","type":"link"}