{"product_id":"advertising-language-taylor-francis-ltd-9780415076470-a-pragmatic-approach-to-advertisements-in-britain-and-japan","title":"Advertising Language","description":"\u003cp\u003eDiscover the fascinating world of marketing with \u003cstrong\u003eAdvertising Language\u003c\/strong\u003e by Taylor \u0026amp; Francis Ltd. Published in 1994, this insightful hardback edition spans 156 pages and delves into the linguistic devices that shape advertisements. Utilizing Relevance Theory as its framework, this book provides a comprehensive analysis of the strategies that advertisers use to capture and maintain audience attention. Perfect for students, marketers, and linguists alike, \u003cstrong\u003eAdvertising Language\u003c\/strong\u003e offers valuable insights into the art of persuasion in advertising. Enhance your understanding of communication and advertising techniques with this essential read.\u003c\/p\u003e","brand":"Bookshop","offers":[{"title":"Default Title","offer_id":52253982556502,"sku":"9780415076470","price":187.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9780415076470.jpg?v=1767782703","url":"https:\/\/www.englishbook.fi\/products\/advertising-language-taylor-francis-ltd-9780415076470-a-pragmatic-approach-to-advertisements-in-britain-and-japan","provider":"Bookshop","version":"1.0","type":"link"}