{"product_id":"advances-in-digital-marketing-and-ecommerce-springer-nature-switzerland-ag-9783030475949-first-international-conference-2020-francisco-j-mart-nez-l-pez","title":"Advances in Digital Marketing and eCommerce","description":"\u003cp\u003eDiscover the cutting-edge insights in \u003cstrong\u003eAdvances in Digital Marketing and eCommerce\u003c\/strong\u003e by \u003cstrong\u003eFrancisco J. Martínez-López\u003c\/strong\u003e. Published by \u003cstrong\u003eSpringer Nature Switzerland AG\u003c\/strong\u003e in 2020, this comprehensive volume spans 220 pages and delves into a variety of essential topics in the digital marketing and eCommerce landscape. \u003c\/p\u003e \u003cp\u003eExplore critical themes such as user psychology and behavior in social commerce, the impact of influencer marketing, and effective social media monetization strategies. This book also examines the characteristics of social commerce and their influence on user behavior, social branding, innovative business models, and user privacy. \u003c\/p\u003e \u003cp\u003eWhether you're a marketing professional, a business owner, or a student, this first edition is an invaluable resource for understanding the evolving dynamics of digital marketing and eCommerce. Enhance your knowledge and stay ahead in this rapidly changing field with \u003cstrong\u003eAdvances in Digital Marketing and eCommerce\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Francisco J. Martínez-López","offers":[{"title":"Default Title","offer_id":52280853889366,"sku":"9783030475949","price":109.12,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9783030475949.jpg?v=1767826344","url":"https:\/\/www.englishbook.fi\/products\/advances-in-digital-marketing-and-ecommerce-springer-nature-switzerland-ag-9783030475949-first-international-conference-2020-francisco-j-mart-nez-l-pez","provider":"Bookshop","version":"1.0","type":"link"}