{"product_id":"adding-value-rle-marketing-taylor-francis-ltd-9781138965935-brands-and-marketing-in-food-and-drink-geoffrey-jones","title":"Adding Value (RLE Marketing)","description":"\u003cp\u003eDiscover the fascinating world of marketing in the food and drink industries with \u003cstrong\u003eAdding Value (RLE Marketing)\u003c\/strong\u003e by Geoffrey Jones. Published by Taylor \u0026amp; Francis Ltd in 2015, this insightful paperback spans 368 pages and brings together an international group of scholars from the United States, Europe, and Australia. \u003c\/p\u003e \n\n\u003cp\u003eThis comprehensive work delves into the history of marketing, examining the significance of brands and the various strategies that enhance their value. With contributions from experts across multiple academic disciplines, \u003cstrong\u003eAdding Value\u003c\/strong\u003e offers a rich exploration of how marketing shapes consumer perceptions and drives business success in the alcoholic beverages sector and beyond. \u003c\/p\u003e \n\n\u003cp\u003eWhether you're a marketing professional, a student, or simply interested in the dynamics of food and beverage branding, this book is an essential addition to your library.\u003c\/p\u003e","brand":"Geoffrey Jones","offers":[{"title":"Default Title","offer_id":52254123819350,"sku":"9781138965935","price":59.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138965935.jpg?v=1767782915","url":"https:\/\/www.englishbook.fi\/products\/adding-value-rle-marketing-taylor-francis-ltd-9781138965935-brands-and-marketing-in-food-and-drink-geoffrey-jones","provider":"Bookshop","version":"1.0","type":"link"}