{"product_id":"abm-is-b2b-9781940858951","title":"ABM is B2B.","description":"\u003cp\u003eDiscover the transformative strategies in \"ABM is B2B\" by Sangram Vajre, published in 2019. This insightful book delves into why less than one percent of all leads convert into loyal customers and offers proven methods to change that narrative. With its unique TEAM framework—Target, Engage, Activate, and Measure—you’ll learn how to effectively sell to and retain your clients. This essential read is a guide to optimizing your B2B marketing strategies by breaking down traditional barriers and forging meaningful connections with your audience. A must-have for anyone looking to enhance their sales and marketing efforts, \"ABM is B2B\" is not just an informative read but a vital resource for business success. Unlock the secrets of successful customer engagement and loyalty today!\u003c\/p\u003e","brand":"Sangram Vajre","offers":[{"title":"Default Title","offer_id":51496645198166,"sku":"9781940858951","price":12.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781940858951.jpg?v=1759751634","url":"https:\/\/www.englishbook.fi\/products\/abm-is-b2b-9781940858951","provider":"Bookshop","version":"1.0","type":"link"}