{"title":"Tanusree Dutta","description":null,"products":[{"product_id":"neuromarketing-in-india-taylor-francis-ltd-9781138576674-understanding-the-indian-consumer-tanusree-dutta","title":"Neuromarketing in India","description":"","brand":"Tanusree Dutta","offers":[{"title":"Default Title","offer_id":52234162471254,"sku":"9781138576674","price":72.74,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781138576674.jpg?v=1767753142"},{"product_id":"bias-in-human-behavior-nova-science-publishers-inc-9781622570409-tanusree-dutta","title":"Bias in Human Behavior","description":"\u003cp\u003e\u003cstrong\u003eBias in Human Behavior\u003c\/strong\u003e by Tanusree Dutta, Manas K. Mandal, Sameer Kumar.\u003c\/p\u003e\n\u003cp\u003ePublished by Nova Science Publisher's, (2012), Hardback, 348 pages.\u003c\/p\u003e\n\u003cp\u003eTopics: Laterality, Bias (Psychology), Left and right (Psychology), Left and right (psychology).\u003c\/p\u003e","brand":"Tanusree Dutta","offers":[{"title":"Default Title","offer_id":52250829848918,"sku":"9781622570409","price":333.43,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781622570409.jpg?v=1767778034"},{"product_id":"neuromarketing-in-india-taylor-francis-ltd-9781032931258-understanding-the-indian-consumer-tanusree-dutta","title":"Neuromarketing in India","description":"\u003cp\u003eThis book analyses consumer behaviour through an understanding of neuroscience that assumes human behavior to have a neural basis. Both conscious \u0026amp; unconscious processing of stimulus in the brain is responsible for generating behaviour. It argues that a deeper understanding of this process could help in prediction of consumer behaviour. The\u003c\/p\u003e","brand":"Tanusree Dutta","offers":[{"title":"Default Title","offer_id":52260464951638,"sku":"9781032931258","price":25.45,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9781032931258.jpg?v=1767791279"},{"product_id":"consumer-happiness-multiple-perspectives-springer-verlag-singapore-9789813363731-tanusree-dutta","title":"Consumer Happiness: Multiple Perspectives","description":"\u003cp\u003eDiscover the intriguing insights of \"Consumer Happiness: Multiple Perspectives\" by Tanusree Dutta, published in 2021 by Springer Verlag. This compelling hardback edition spans 285 pages and delves into the scientific foundations of consumer happiness. Dutta presents a theoretical framework that moves beyond traditional trial and error methods, offering readers a more systematic approach to fostering enduring happiness among consumers. The book's second section explores consumer happiness through a neuroscience lens, providing a unique perspective on how our brains influence our purchasing decisions and overall satisfaction. Perfect for marketers, psychologists, and anyone interested in the intersection of consumer behavior and well-being, this book is a must-read for those looking to enhance their understanding of what truly makes consumers happy. Dive into this essential resource and transform your approach to consumer happiness today!\u003c\/p\u003e","brand":"Tanusree Dutta","offers":[{"title":"Default Title","offer_id":52277120500054,"sku":"9789813363731","price":193.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0886\/3206\/6390\/files\/9789813363731.jpg?v=1767819071"}],"url":"https:\/\/www.englishbook.fi\/collections\/tanusree-dutta.oembed","provider":"Bookshop","version":"1.0","type":"link"}