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This insightful paperback, spanning 336 pages, delves into the critical discussions surrounding the media’s portrayal of public health crises, notably the notorious \"mad cow disease\" outbreak of the mid-1990s. Through a collection of thought-provoking essays, the authors analyze the troubling trend of \"tabloidisation,\" highlighting the decline in serious news coverage and its broader implications for society. Perfect for students and enthusiasts of cultural studies, ethics, and media studies, this book examines the moral and ethical dimensions of journalism, making it a must-read for anyone interested in the intersection of media, society, and sensationalism. 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